Pete: Dad? …Dad?
Keith: (half-asleep mumble) Not now, son. I’m on Level Four. Dreaming about beating you at golf.
Pete: You’ve been here three hours.
Keith: Good. It’s called long-term testing.
Pete: All the customers can here you snoring. .
Keith: Mmmm..that’s when you know you rolled on the right one,

Pete: Customers are starting to think you’re part of the display.
Keith: Tell ’em I’m the model.

Pete: Dad, we’ve got people waiting to roll-test.
Keith: (sighs) Fine… but they’d better start at Level three.
Pete: (aside, chuckling) At Millspaugh, we have mattresses that people don’t want to get up from. Hand-crafted, five comfort levels deep. With natural, organic materials. 
Keith: (grunts, sitting up) Alright, which one’s the Level Four? I’m gonna roll my way over.

Pete: Come in, and roll across four different mattress types, with five comfort levels, each.

Keith: Until you find THE ONE!

Pete: Millspaugh Mattresses. Built so good, it’ll improve your golf game, while you sleep.

Keith: Hand me my five iron, son.

Pete: All you gotta do is roll.