Millspaugh Furniture Radio Ad Keith Tries It
Pete: Alright, Dad. Just lie down on Gen Three, Level One. And roll.
Keith: (skeptical) You want me to roll?
Pete: Yep. It’s called the Roll Test.
It’s how people find their perfect comfort level.
Plush, medium plush, medium, medium firm, and firm.
Keith: Feels like an excuse for a nap.
Pete: Well, that too.
(Keith flops down, mattress poof, begins rolling)
Pete: Alright, you’re on Level One…
Keith: Uhh, Too soft.
Pete: Roll to your right. Level Two
Keith: Little too squishy, son.
Pete: Keep rolling…Level Three…
Keith: Hey, this one’s…well..one more roll…
(gentle stop, slight sigh)
Keith: (softening) Ooooh.
Oh, wow.
This is it.
This is the one, Pete.
Pete: Told ya.
Keith: (dazed) Feels like it’s hugging my spine and whispering sweet encouragements.
Pete: That’s Level Four, medium firm.
(Music bed)
Millspaugh Mattresses. Four generations. Five comfort levels each.
Keith: (dreamy) Just leave me right here, son.
Pete: Come into Millspaugh and find your perfect level of comfort.
Keith: Tell your mother I live here now.
Pete: All you gotta do is roll.