Millspaugh Furniture

Millspaugh Furniture Radio Ad Keith Tries It

Pete: Alright, Dad. Just lie down on Gen Three, Level One. And roll.

Keith: (skeptical) You want me to roll?

Pete: Yep. It’s called the Roll Test.
It’s how people find their perfect comfort level.
Plush, medium plush, medium, medium firm, and firm.

Keith: Feels like an excuse for a nap.

Pete: Well, that too.

(Keith flops down, mattress poof, begins rolling)

Pete: Alright, you’re on Level One…

Keith: Uhh, Too soft.

Pete: Roll to your right. Level Two
Keith: Little too squishy, son.
Pete: Keep rolling…Level Three…

Keith: Hey, this one’s…well..one more roll…
(gentle stop, slight sigh)

Keith: (softening) Ooooh.
Oh, wow.
This is it.
This is the one, Pete.

Pete: Told ya.

Keith: (dazed) Feels like it’s hugging my spine and whispering sweet encouragements.

Pete: That’s Level Four, medium firm.

(Music bed)
Millspaugh Mattresses. Four generations. Five comfort levels each.

Keith: (dreamy) Just leave me right here, son.

Pete: Come into Millspaugh and find your perfect level of comfort.

Keith: Tell your mother I live here now.

Pete: All you gotta do is roll.

© Wizard of Ads – Mike Slover